Feed ‘Em Right, LLC, the owner of this Site, is committed to respecting the privacy rights of all visitors to our Site.  The following privacy policy (the “Privacy Policy”) describes how we collect, protect and use information we receive from you and others on our Site.  If you have any questions about our Privacy Policy statement, our use of your personal information, or if you would like to change how we communicate with you, please contact us at via email at customerservice@naturesadv.com.  Please also see the Feed Em Right LLC’s Website Terms and Conditions for additional information and terms and conditions which govern your use of our Site.  Terms used but not defined in this Privacy Policy have the definitions given to them in the Feed Em Right LLC’s Website Terms and Conditions.

What information do we collect and how do we use it?

We collect several types of information from users on our Site.  When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device.  Additionally, as you browse the Site, we collect information about the individual web pages or Products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site.  We refer to this automatically-collected information as “Device Information”.

We collect Device Information using the following technologies:

  • “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
  • “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
  • “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site. 

We also collect personal information based on information that you provide when you request to receive email, newsletters or when you purchase Products from us.  What we collect may include your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number.  We refer to this information as “Order Information.”  We use Order Information to ensure you receive the correct Products in a timely manner.  When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information. 

Additionally, if you have purchased Products from us or subscribed to one of our newsletters  and have chosen to receive e-mail from us, we may occasionally update you via email of special opportunities, changes to our Site and changes to our Products.  If you prefer to not receive this information, or would like to opt-out of any other communication, simply use the unsubscribe link provided in the communication. To customize the information you wish to receive from us, or to let us know you do not wish to receive email from us, simply notify us of your e-mail preferences.  

When we talk about “Personal Information” in this Privacy Policy, our Terms of Use or any other policy on our Site, we are talking both about Device Information and Order Information.

How do we use your Personal Information? 

We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations).

Additionally, we use Order Information to: 

  • Communicate with you;
  • Screen orders for potential risk or fraud;

Provide you with information or advertising relating to our Products or Services

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

Sharing Your Personal Information.

We will not rent or sell your name, address, email address, credit card information or other Personal Information to any third party without your permission. However, we may share your Personal Information with third parties, such as our marketing partners and advertisers, for research purposes and to help us use your Personal Information, as described above.  For example, we use Shopify to power our online store and Shopify uses Personal Information collected through our Site to improve its ecommerce platform.  You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.  We also use Google Analytics to help us understand how our customers use the Site.  You can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/.  You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

Third party links.

In an attempt to provide you with increased value, we may include third party links on our Site.  However, we have no control over these linked sites.  Each of these other websites has their own separate and independent privacy, data collection policies and practices.  We are not responsible or liable for the content of these linked sites, as they are provided for your convenience and are to be accessed at your own risk.  We do, however, seek to protect the integrity of our Site and welcome any feedback about external links, including information regarding a broken link.

Behavioral advertising.

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you.  For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by using the links below: 

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

Do not track.

Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

Your consent.

By using the Site, you consent to this Privacy Policy.

Your rights.

If you are a European resident or a resident of certain states in the United States which regulate the use or storage of personal information, you have the right to access Personal Information we hold about you and to ask that your Personal Information be corrected, updated, or deleted.  If you would like to exercise this right, please contact us at customerservice@feedemright.com.

Additionally, if you are a European resident, we note that we are processing your Personal Information in order to respond to inquiries you make regarding our Products, recognizing our current policy to not ship outside of North America.

Additionally, please note that your Personal Information will be transferred outside of Europe, including the United States. 

Changes to Our Privacy Policy.

We will change, amend and update this Privacy Policy from time to time to reflect changes in our privacy practices, technology, Products and services, general business operations and industry.  In the event of any such change, we will post a revised policy on this Site and revise the “Last Updated” date of such policy.  We reserve the right to change, amend and update this Privacy Policy at any time in our sole and absolute discretion, and such changes will be effective upon posting of the revised policy.  In the event of a material change in our information collection and use practices, we will provide more prominent notice of such change along with the revision to the effective date of the policy.  You should check this Privacy Policy on a regular basis to ensure you have reviewed and are familiar with the most current policy.

Contacting Us.

For any questions or concerns you may have regarding this Privacy Policy and our information and data collection and use practices, please contact us at customerservice@naturesadv.com.


Last Updated: November 16, 2020.

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